Within RADNB there are three ways to explore the database:

1. compare 1,000's of Brands by how they differentiate and compete for consumers' needs through their use of archetypes
2. construct your brand's archetypal Narrative and see which other brands or images try to tell a similar story
3. filter different combinations of Archetypes by medium, year or sector to see real examples that show what their design looks and feels like.

To get the most out of RADNB we'd suggest first getting to know each of the 60 Emotional Drivers or archetypes by exploring their narrative, visual language and general data through the framework of the RADNB Map.

Through a database of real brand examples, you'll learn:

• what each archetype looks and feels like,
• what story they tell and...
• which emotional triggers they ignite in people.

RADNB provides clear definitions, examples, a visual database, statistics and insights around each of the 60 archetypal emotional drivers. So you can identify for yourself the presence of each archetype within both RADNB's database and any piece of branded communication.

Want to create your own database of brands? RADNB allows you to create a separate and private database which means you can map images (up to 10mb) specific to your interests, go deeper into a brand’s strategy as well as map confidential material, such as campaigns, before they are launched. Once you tune into and recognise each of the 60 archetypes you can use RADNB as your own research or training tool, visual database or brand management tool. Allowing you and your teams to ensure you're communicating and evolving a brand's communication across multiple touchpoints in the most effective way.