WPP like every brand, wants to say they are many things. In their case being:
"The Creativity Transformation Company, using the power of creativity to build better futures for our people, planet, clients and communities."
They also want to talk about being 'extraordinary and exploring opportunities across their network to foster a culture of inclusion and openness'.
Communicating multiple ideas is never easy and compromises always have to be made. That's why brands pay agencies like WPP to help them find the right balance in the design of their website or brand.
So, has one of the biggest brand agencies in the world done a good job on designing their own website?
Based on our research and data, YES and I want to...